Sanjay Kumar

About Sanjay Kumar

As a Search Analyst at Annalect India, a leading data-driven marketing agency, I manage paid campaigns on various search platforms for diverse clients. I work closely with the PPC manager to provide proactive ecommerce trading recommendations to improve performance and revenue. I also provide analysis and insights to optimize account performance and report on key metrics and KPIs. Additionally, I undertake ongoing campaign optimization and competitor analysis, as well as budget allocation and bid optimization. I have successfully executed multiple campaigns, generating high ROI and customer satisfaction.I have over 4.5 years of experience in digital marketing, specializing in paid search, ecommerce, and social media advertising. I hold a Master of Arts degree in Geography from Khwaja Moinuddin Chishti Language University, where I developed my analytical and research skills. I have gained extensive experience in influencer marketing and social media management, working on various projects for clients across different industries, such as health and wellness, fashion and beauty, real estate, and hospitality. I have also acquired some skills in WordPress development, content writing, and Adobe Illustrator. I am passionate about digital marketing and always eager to learn new skills and platforms. I believe in the power of teamwork and collaboration, and I enjoy working with others and sharing my knowledge and expertise. I am always looking for opportunities to grow and challenge myself, and to make a positive impact in the digital marketing field. I am confident that my skills, experience, and passion for the industry will make me a valuable asset to any organization.

Experience

1. Search Analyst - Media Services

   Annalect India

   Jun 2023 — Present · Gurugram, IN

   Responsible for managing paid campaigns on Google AdWords, Amazon, Bing, and other search platforms. • Work with PPC manager to provide proactive ecommerce trading recommendations to improve e- commerce performance. • Provide analysis and insights to optimize overall account performance. • Accurate reporting of PPC account performance against KPIs set including sales per day and cost per day targets. • Undertake ongoing campaign optimization and competitor analysis. • Budget allocations for different campaigns. • Ad copies, keywords research and bid optimization.

Education

• Khwaja Moinuddin Chishti Language University

  Master of Arts - MA

  2019 — 2021