Sanjay Jayaram
Sr. Consultant - Digital Marketing & Strategy at EY
- Role
- Sr Consultant - Digital Marketing & Strategy at EY
- Location
- Kochi, KL, IN
- LinkedIn followers
- 500 followers
About Sanjay Jayaram
Marketing professional with 11+ years of experience in B2B Marketing, Campaign…
Experience
Sr Consultant - Digital Marketing & Strategy
Jan 2021 — Present · Bengaluru, IN
Product marketing, retention marketing and growth strategies and work with Digital team to meet/exceed client objectives- Create workflows for developing omnichannel customer journeys and suggest content for various touchpoints for customer engagement- Plan for digital sales, customer touchpoint management, cross sell/up sell and measure ROI at each step- Manage day to day execution and operations of digital sales, lead generation and customer touchpoint and report ROI at each step- Setup and execute Remarketing and retargeting campaigns on Social media- Proactively working to executing targeting strategies to reach and engage multiple audiences- Storyboard concepts for campaign, develop content strategy and work with Creative team to bring ideas to life- Manage end to end creation of creative, perform A/B testing and make changes as per insights derived- Participate in client calls & meetings working hand-in-hand with campaign managers and strategists to create goals and KPIs, then ensuring campaigns are performing as they should- Manages client expectations, bringing issues/concerns to Campaign Manager’s attention before they become problems, offering potential solutions, and advising of potential delivery delays
Education
Sadanam Institute of Commerce and Management Studies
PGDM
2009 — 2011
Mahatma Gandhi University, Kottayam
B. Com
2006 — 2009
Skills
- Product Marketing
- Strategy
- E-Commerce
- Crm
- Solution Selling
- Business Development
- Program Management
- Analysis
- Lead Generation
- Vendor Management
- Product Management
- Business Analysis
- New Business Development
- Enterprise Software
- Cloud Computing
- Competitive Analysis
- Marketing Strategy
- Marketing
- Pre-Sales
- Salesforce.com
- Business Intelligence
- Market Research
- Team Management
- Email Marketing
- Account Management
- Campaign Management
- Management
- Team Leadership
- Saas
- Customer Relationship Management (Crm)
- Project Planning
- Project Management
- Analytics
- Business Strategy
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