Sanjay Chatterjee

About Sanjay Chatterjee

Highly motivated and resourceful digital marketing and e-commerce expert with 12+ years…

Experience

1. Senior Marketing Manager

   Kotak Mahindra Bank

   Nov 2018 — Present

   Managing Privy League marketing – HNI Banking Portfolio – Pan India\\\\no Responsible for driving awareness, engagement and deepening HNI Savings Bank A/c in India – ATL, BTL & Digital.\\\\no Segmented customers based on their relationship value - Online and International categories and launched customized promos to increase usage.\\\\no Launched Value Added Services and Milestone Programs to drive loyalty.\\\\no Worked with key merchants in different categories like e- shopping, travel, grocery for strategic alliances to increase online spends and savings account deepening.\\\\no Managing Digital acquisitions and engagement for the portfolio.\\\\no Bespoke handling of product launches and sustenance at different life stages.\\\\no Handling of national & regional campaigns (traditional & digital).\\\\no Driving cross-sell, penetration and overall growth of the portfolio.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Delhi Public School, Vasant Kunj

  Class X

  1995 — 2006

• Delhi University

  Bachelor of Commerce (BCom)

  2006 — 2009

• Welingkar Institute of Management

  Master of Business Administration (M.B.A.)

  2013 — 2015

Skills

• Powerpoint
• Brand Management
• New Business Development
• Business Strategy
• Marketing
• Management
• Financial Analysis
• Management Consulting
• Financial Modeling
• Microsoft Office
• Economics
• Market Research
• Crm
• Team Management
• Data Analysis
• Microsoft Excel
• Sales
• Project Management
• Teamwork
• Competitive Analysis
• Analytics
• Business Development
• Risk Management
• Valuation
• Microsoft Word
• Research
• Performance Management
• Training
• Business Analysis
• Marketing Strategy
• Strategy
• Analysis
• Microsoft Powerpoint
• Leadership
• Lead Generation