Sanjana Rao Yarram
Senior Manager - Marketing @Credera
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WORK HISTORY
Senior Manager - Marketing @Credera
Hyderabad, IN
EDUCATION
Indian Institute of Management, Indore
Five-Year Integrated Programme in Management (IPM), Business Administration; Liberal Arts
The Bishop's School
High School Diploma
GrowthX®
Growth Marketing
ABOUT SANJANA RAO YARRAM
Senior Marketing Professional | B2B Strategy | IT Consulting | Alliances & GrowthI’m a marketing and communications professional with 8+ years of experience across HealthTech and IT, currently leading B2B marketing communications for APAC and India at Areteans (now part of Credera). My focus spans marketing strategy, thought leadership, ABM, and event marketing, with a strong lens on business impact.Over the past two years, I’ve built credibility within a global consulting environment by aligning marketing outcomes to broader business goals, collaborating with cross-regional teams, and shaping narratives that resonate with enterprise audiences. I’ve recently found a deep interest in alliance marketing where strategic partnerships meet storytelling and shared growth.I thrive in fast-moving, collaborative environments where marketing is not just functional, but transformational.
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