Sanjana Menon

About Sanjana Menon

As a literature student with a strong grounding in critical thinking and cultural analysis, I navigate the intersections of storytelling, strategy, and audience psychology. My academic background in the humanities has equipped me to conduct research at both sociological and literary levels, deepening my understanding of human behaviour, narrative forms, and cultural context. My experience spans advertising, copywriting, and digital media, where I’ve crafted narratives that resonate, whether through compelling ad copy, social content, or live communication. I bring clarity, creativity, and a strong sense of voice to both written and spoken work.

Experience

1. Creative Copywriter

   The WordsEdge

   Jun 2025 — Present · Bengaluru, IN

   Brand Portfolio: ITC, India Today Manyavar, Mohey, Neeman’s Footwear, Duroflex, The Body Shop, Aashirvaad MasalaWorked on: Content ideation and campaign concepts for print, social, and influencer-led formats; scriptwriting for performance and brand films; launch taglines; platform-specific narratives; influencer briefs; performance-driven storytelling frameworks; and end-to-end creative alignment ensuring consistency with brand positioning and business objectives across platforms.