Sanjana Basu
I talk about Marketing | LinkedIn Creator | Assistant Digital Marketing Manager at Radisson Hotel Groups | Ex-Marketing at GIVA, Swiggy, Schbang | BBA Honors Graduate from Christ (Deemed to be University)
- Role
- Assistant Digital Marketing Manager at Radisson Hotel Group
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sanjana Basu
I’m a brand and social media strategist who is genuinely obsessed with marketing, culture…
Experience
Assistant Digital Marketing Manager
Oct 2024 — Present · Bengaluru, IN
At Radisson Hotel Group, I solely lead marketing, overseeing branding, social media, SEO, digital marketing, influencer collaborations, content creation, and press relations for one of their key properties. I launched and grew the hotel’s social media, achieving rapid follower growth across platforms. I manage creative content production, including photography, videography, and graphic design, and handle high-profile client relationships. Through strategic partnerships and innovative initiatives, I’ve boosted the hotel’s visibility and brand presence.Key Responsibilities and Achievements • Launched and managed the official LinkedIn account, achieving 900+ followers in 3 weeks• Opened and scaled Instagram and Facebook accounts for the hotel and its restaurant offerings, achieving 800+ followers on Instagram and 500+ on Facebook within 3 months• Executed barter collaborations with micro and macro content creators such as Mr.Swashbuckler (229k), Fathima Hudabedi (113k), Rumana Nazrali (200k), enhancing brand visibility• Shot, recorded, and designed creative content for LinkedIn, Instagram, Facebook, and WhatsApp, including posts, reels, and static visuals• Designed and published print advertisements in newspapers such as The Indian Express• Introduced WhatsApp marketing as a lead-generation channel to drive walk-ins for restaurants• Enhanced the official website’s user experience by optimizing navigation and functionality• Managed offline marketing initiatives, including promoting in-house restaurants like Tijouri through on-ground activations at events such as The Big Feed• Successfully convinced organizations like the FHVI and NADAM to partner with us for barter sponsorships instead of paid sponsorship, positioning us as their official hospitality sponsors • Authored and distributed press releases for appointments and events, gaining coverage in publications like The Hospitality Lexis, Indulge, & City Express
Education
Lilavatibai Podar Sr Secondary School
ICSE
2015 — 2019
Christ University, Bangalore
Bachelor of Business Administration - BBA (Honours)
2021 — 2024
Delhi Public School - Bangalore East
AISSCE
2019 — 2021
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