Sanjana Singh

About Sanjana Singh

As a Marketing Operations Manager at Genpact, I drive operational rigor across the marketing function by acting as a strategic bridge between Marketing, Finance, Sourcing, FP & A, Sales, and external partners. My role sits at the intersection of financial governance, process excellence, and technology enablement—ensuring that marketing investments are strategically allocated, accurately tracked, and fully aligned with GTM objectives.I lead end-to-end marketing budget management including forecasting, financial planning, PR/PO governance, invoice processing, and vendor lifecycle management. By centralizing spend tracking across tools such as Excel and Workday, I enable data-driven decision-making, improve forecasting accuracy, and ensure seamless collaboration across stakeholders.Building on my strong foundation in marketing finance operations, I focus on streamlining workflows, mitigating financial risks, and enhancing transparency in budget utilization. I partner closely with procurement and finance teams to optimize sourcing processes, vendor onboarding, and contract compliance—ensuring operational efficiency at scale.At Genpact, we are increasingly leveraging AI-driven insights and automation—including emerging Agentic AI capabilities—to enhance operational intelligence within marketing finance. From predictive forecasting and spend pattern analysis to workflow automation and proactive risk identification, AI is transforming how we manage marketing investments. By embedding intelligent automation into financial planning and vendor governance processes, I help drive smarter decisions, faster cycle times, and stronger business outcomes.I come from an operational background with extensive experience working cross-functionally to optimize end-to-end processes. My passion lies in bringing structure to complexity, enabling stakeholders with clarity, and building scalable operational frameworks that power high-impact B2B marketing initiatives.

Experience

1. Marketing Operations Manager

   Genpact

   Jan 2026 — Present · IN

Education

• Kolhan University Chaibasa

  Bachelor's degree, computer science

  2012 — 2016

• Kendriya Vidyalaya

  High School, Science