Sanjana Singh
Associate Manager - Customer Success @Wigzo By Shiprocket
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WORK HISTORY
Associate Manager - Customer Success @Wigzo By Shiprocket
Delhi, IN
Manage end-to-end email, SMS, WhatsApp, and browser push marketing campaigns, from strategy and targeting to execution, reporting, and optimization- Collaborate with internal teams (Product and Sales) to identify product insights, ensuring high customer satisfaction- Innovate digital campaign strategies and improve client strategies to exceed objectives- Monitor campaign execution and analyze response data for precise reporting- Proactively manage client expectations, provide solutions, and advise on potential delivery issues- Drive revenue growth by upselling additional services- Serve as the primary client contact, nurturing strong business relationships- Conduct regular client satisfaction assessments through reports and presentations- Manage enterprise clients such as ASICS, Converse, Royal Enfield, Borosil, Kama Ayurveda, Just Herbs, etc.
EDUCATION
Tecnia Institute Of Advanced Studies
Bachlor's of Journalism and Mass Communicaion, Communication, Journalism, and Related Programs
ABOUT SANJANA SINGH
A forward-thinking digital marketing specialist with over four years of experience dedicated to shaping and executing dynamic strategies across a range of digital advertising platforms. My journey in this fast-paced field has been marked by a deep passion for innovation and a steadfast commitment to delivering tangible results. My current focus as a Digital Marketing and customer Success Specialist revolves around driving growth through meticulously planned and executed email, SMS, WhatsApp, and browser push marketing campaigns. Collaborating with cross-functional teams, I uncover valuable product insights that enhance overall customer satisfaction. Continuously striving to innovate, I develop and refine digital campaign strategies, consistently achieving or surpassing set objectives. My keen sense of campaign monitoring and data analysis ensures precise reporting and optimization. Throughout my career, I\'ve cultivated expertise in crafting engaging social media strategies, executing impactful ad campaigns, and managing all aspects of Search Engine Marketing (SEM). I take pride in optimizing campaigns for the best ROI, leveraging cost-per-click metrics to guide decision-making. Additionally, I\'ve overseen comprehensive email marketing campaigns from planning to execution, reporting, and optimization. My journey in the digital marketing landscape has been enriched by diverse projects and collaborations with a wide range of clients. These experiences have instilled in me the adaptability and versatility needed to thrive in the ever-evolving world of digital marketing. Beyond my professional journey, I hold a Bachelor\'s degree in Journalism and Mass Communication from Tecnia Institute of Advanced Studies. My skill set extends to various technical proficiencies, including SEO, content creation, data analysis, and graphic design. I\'m eager to connect with like-minded professionals, share insights, and explore exciting opportunities in the ever-changing digital marketing landscape. Let\'s connect and embark on this exciting journey together.
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