Sanjana Prodduturu
User Experience Researcher @HDFC securities
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WORK HISTORY
User Experience Researcher @HDFC securities
Mumbai, IN
EDUCATION
PCCOE
Bachelor of Technology - BTech, Computer Science
Arizona State University
Master's degree, Human Systems Engineering (User Experience Research)
ABOUT SANJANA PRODDUTURU
I’m a UX researcher with a foundation in computer science and a growing specialization in human behavior, usability, and brand strategy. My work focuses on understanding how people think, navigate systems, and form perceptions, and translating those insights into meaningful digital and brand experiences.Across startups, fintech, and educational enterprises, I’ve contributed to research initiatives that examine user behavior, evaluate digital touchpoints, and inform both product and brand decisions. I’m particularly drawn to complex systems where research not only improves usability, but also shapes positioning, communication, and long-term strategy.Currently pursuing a Master’s in Human Systems Engineering with a concentration in User Experience Research at Arizona State University, I approach problems through structured qualitative research, behavioral analysis, and cross-functional collaboration. I’m motivated by curiosity, continuous learning, and the belief that thoughtful research creates experiences that are not only functional but intuitive and lasting.
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