Sanjana Om
Head of Marketing @Apollo AyurVAID
Signup · Get unlimited contacts
WORK HISTORY
Head of Marketing @Apollo AyurVAID
Bengaluru, IN
I lead enterprise marketing and growth with end to end accountability for revenue acceleration, brand architecture, digital performance, and patient lifecycle strategy. Key focus areas- Build and execute an integrated growth roadmap across digital, performance marketing, CRM, field activation, and referral ecosystems- Design a measurable full funnel marketing engine aligned to patient acquisition, retention, and lifetime value expansion- Strengthen patient pathway architecture to improve conversion rates and experience continuity across centres- Establish structured KPI governance and performance dashboards to improve marketing ROI visibility at leadership level- Align brand, operations, and clinical leadership under a data driven growth framework- Enable scalable expansion across new centres through disciplined marketing systems and structured reporting frameworks.
EDUCATION
RNS Institute of Technology - India
Bachelor of Engineering - BE, Electrical and Electronics Engineering
Indian Institute of Management Bangalore
General Management for Healthcare Executives , Health/Health Care Administration/Management
Indian Institute of Management, Lucknow
Executive MBA, Business Strategy
ABOUT SANJANA OM
Over a decade of leadership experience across healthcare and digital services, spanning enterprise marketing, growth transformation, and scalable care delivery models.Expertise in Growth Strategy, Revenue Acceleration, Marketing Systems, Patient Lifecycle Optimisation, Lean Process Redesign, Unit Economics, and KPI driven execution in B2C healthcare environments.Hands on experience in building integrated digital and field growth engines, improving lead quality and conversion, strengthening patient pathways, and aligning clinical, finance, and operations teams around measurable performance frameworks.Currently lead marketing and growth for a national traditional care network, driving brand scale, performance visibility, and disciplined expansion through structured systems.In parallel, advise leadership teams on strategy and digital transformation, bringing clarity, accountability, and scalable execution to growth environments.Collaborative, data driven leader focused on long term value creation.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.