Sanjana Narayan
Brand Manager - Kids Cluster : Nickelodeon (Ex Times Network and Wizcraft International) (Internship @ Coca Cola- HCCBPL)
- Role
- Brand Manager at Nickelodeon
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sanjana Narayan
To contribute to the success and long-term growth of the company by utilizing my skills…
Experience
Brand Manager
Aug 2021 — Present · Mumbai, IN
Conceptualizing, Planning & Execution of Marketing Campaigns and Tentpoles for the entire kids cluster and Nickelodeon Franchise - Nick, Sonic, Nick Junior & Nick HD+Effective Strategic Alliances and Partnerships that work for the brand including on ground activations to increase image visibility and create more engagement opportunities with the TG - on ground, retail, print and innovationsConceptualise Execute campaigns on Social and Digital media as well be it topical days or tentpoles. Stakeholder Coordination with Sales, LOBs, agencies, stakeholder to ensure a smooth flow of the work processes within the BU,across the network, with external partners and agencies including lesioning for brand Integrations, Customizations for social, Marketing Tentpoles etcPremium/ Innovative merchandising driving trade engagement & perception for the franchise for the TG.Working on 360 degree marketing campaigns - ATL, BTL, Social and Strategic Alliances & Partnerships.
Education
Shri Vile Parle Kelavani Mandals Usha Pravin Gandhi College of Management, Bhaktivedant Swami Marg, Juhu Scheme, Vile Parle West, Mumbai - 400056
Bachelor of Science - BS, Information Technology
2007 — 2010
MET League of colleges
MBA, Marketing
2010 — 2012
R. D. National College
HSC
2005 — 2007
Skills
- Program Management
- Market Research
- Management
- Competitive Analysis
- Business Development
- Digital Marketing
- Team Management
- Marketing Management
- Brand Management
- Marketing Strategy
- Customer Retention
- Crm
- Customer Relationship Management (Crm)
- Marketing
- Business Strategy
- Sales
- Marketing Communications
- Advertising
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