Sanjana Gupta

About Sanjana Gupta

At Packt, I help bring books to life by connecting brilliant minds with global audiences eager to learn, build and to help knowledge find its voice.With experience in product strategy, marketing, and community engagement, the most exciting work happens where creativity meets real impact. Whether it’s identifying new market opportunities, collaborating with authors and editors, or shaping the next big title in tech, I thrive on projects that make people say, “I learned something that changed how I think.” What I do best:Translate trends into meaningful publishing opportunities by doing market-research.Work closely with authors to shape practical, high-impact content.Use data (and instinct) to craft strategies that connect with real readers.Before this, as Senior Marketing Coordinator at Packt, I drove large-scale campaigns like the Spring Sale, built partnerships with tech influencers, and supported major industry conferences. Every project taught me that success comes from curiosity, collaboration, and a little creative chaos.Outside of work, I’m an adventure enthusiast who has explored skydiving, scuba diving, and snorkeling at some of the world’s best locations. I also enjoy curating playlists on YouTube and creating mini travel vlogs. Feel free to connect! Let’s talk publishing, tech, creativity, or the next big idea waiting to be written.

Experience

1. Relationship Lead

   Packt

   Jan 2025 — Present

Education

• Lovely Professional University

  Bachelor of Technology - BTech