Sanjana Ali

About Sanjana Ali

I am passionate about turning data into insights and strategy into impact. With a background in Marketing Research and Analysis, I specialize in consumer behavior, digital marketing, and content strategy. I’ve worked with tools like SPSS, Python, R, Tableau, and Google Analytics to analyze trends, optimize campaigns, and create engaging content. Beyond research, I enjoy crafting compelling content and managing digital marketing efforts that drive engagement. As a Graduate Instructional Assistant, I’ve also mentored students and supported academic research. Always open to new opportunities in marketing research, analytics, and digital strategy.

Experience

1. Business Analyst

   Cvs Pharmacy

   Jun 2024 — Present · US

   Developed a real-time patient readmission prediction model using Python, SQL, and Snowflake, reducing hospital readmissions by 15%, saving $3.5M annually in insurance penalties and operational costs. Automated ETL pipelinesto extractstructured & unstructured EHR data from healthcare databases, reducing manual effort by 50 hours per month, cutting data retrieval time by 40%, and ensuring 99.9% data accuracy. Designed 5+ dynamic Power BI dashboards for C-level executives and clinicians, enabling real-time tracking of patient risk scores, reducing decision turnaround time by 35%. Conducted A/B testing and statistical modeling to assess new patient engagement strategies, leading to a 10% increase in adherence to post-hospitalization care. Mapped and optimized patient discharge workflows using Lucid chart & Microsoft Visio, reducing operational bottlenecks and shortening discharge time by 20%. Conducted UAT testing on predictive analytics dashboards, reducing reporting errors by 30%, ensuring seamless adoption by hospital staff. Applied R for advanced statistical modeling, improving patient risk prediction accuracy by 15%, leading to better resource allocation in hospitals. Ensured HIPAA & SOX compliance while integrating new analytics solutions, mitigating regulatory risks. Led stakeholder presentations to hospital leadership, securing buy-in for predictive analytics initiatives.

Education

• BRAC University

  Master of Business Administration - MBA

  2019 — 2021

• Texas State University

  Master of Science - MS

  2023 — 2024

• BRAC University

  Bachelor of Business Administration - BBA

  2013 — 2018

• Viqarunnisa Noon School and College (VNSC)

  Secondary and High school