Sanika Sandeep Walavalkar
Current: Beauty PM Lead At Unilever (Ecomm) Past: Brand: Nykaa (Content & Marketing) |Agency: Tira, M.A.C, Estée Lauder, Bobbi Brown, Engage ITC, Garnier, Lenskart, Nykaa Man, WowSkinScience, Golds Gym & 20 more
- Role
- Assistant Manager Performance Marketing E-commerce at Unilever
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sanika Sandeep Walavalkar
With over 6 years of experience in marketing, I bring a versatile blend of skills in social media management, content creation, and campaign strategy. I am currently part of the team at Nykaa, specializing in brand-funded content and Nykaa-led campaigns.Highlights of my role at Nykaa include:Spearheading innovative campaigns for new brand and product launches.Leading all editions of the \"Ingredient in Focus\" campaign, showcasing key beauty ingredients.Managing celebrity shoots for partner brands, ensuring seamless execution.Hosting 16 live streams on the Nykaa Play app in six months, engaging audiences with interactive, informative content.Executing key content strategies for Nykaa Beauty Summit and Nykaaland on MyNykaa Instagram, driving high engagement and brand presence.Beyond my current role, I work as a freelance social media creator for weddings, helping couples make their special day go viral. From ideating narratives based on their love story to shooting, editing, and uploading trendy videos, I ensure every moment is beautifully captured and widely shared.In my previous role at MonkE, I led a team of 40+ professionals, driving campaigns for brands such as Nykaaman, Flipkart, Lenskart, and WOW Skincare. I’ve also worked extensively on the digital and e-commerce presence of Estée Lauder Companies brands, crafting strategies and building Annual Operating Plans (AOPs). At Schbang, I played a pivotal role in Tira’s social launch, brainstorming ideas and executing celebrity shoots.Additionally, I am an Instagram content creator exploring diverse topics and currently pursuing a Master’s degree in Digital, Branding, and Communication.Whether hosting live streams, crafting viral wedding videos, or executing high-impact campaigns, I thrive at the intersection of creativity and strategy.
Experience
Assistant Manager Performance Marketing E-commerce
Sep 2025 — Present · Mumbai, IN
PM Lead for All Beauty Accounts - Nykaa, Purplle, Myntra
Education
Vivek Vidyalaya & Junior College - India
X
2013 — 2014
MICA | The School of Ideas
Advance Digital Marketing and Communication, Marketing/Marketing Management, General
Lavenir Institute of Professional Studies
Digital Marketing, Digital Communication and Media/Multimedia
M. L. Dahanukar college of commerce
Bachelor's degree, Marketing/Marketing Management, General
M. L. Dahanukar college of commerce
XII
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