Sanika Bhatkar
Public Relations Strategist | Digital Marketing & Campaign Management | Media Relations | Ex- Accenture
- Role
- Marketing and Public Relations Consultant at Adfactors PR
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sanika Bhatkar
Communications and Marketing professional with 4.5+ years of experience across Corporate…
Experience
Marketing and Public Relations Consultant
Dec 2023 — Present · Mumbai, IN
Serve as the primary point of contact for clients from varied industry segments like Adani Cement, Gokaldas Exports and SuperGaming, ensuring their brand communication objectives are met with tailored strategies and consistent communication. Partner with the corporate communications leadership and team to strategize and drive actions around brand elements, content, artworks, and creatives. Curate content for press releases, media responses, and social media, and coordinate with agencies and vendors on bills, estimates, and the development of collaterals, including creatives, artworks and language adaptations. Conceptualized and successfully implemented IMC strategies for Adani Cement, aligning PR campaigns with client goals through a mix of traditional and digital media tactics. Post efforts on garnering wide coverage and visibility for brand announcements, achieved a significant 30% increase in Share of Voice (SOV) for Adani Cement Formulate monthly and quarterly performance reports and strategic plans, utilizing data analysis to monitor PR campaign effectiveness and provide actionable insights for continuous improvement and brand growth. Handle issues and crises through effective and timely communication, preserving brand reputation.
Education
ICFAI Foundation for Higher Education, Hyderabad
Master of Business Administration - MBA
2019 — 2021
Kishinchand Chellaram College of Arts Commerce and Science
Bachelor of Arts - BA Psychology
2015 — 2018
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.