Sanie Hanfi

Category Management @Wayfair

London, GB

Led cross-functional development of seasonal readiness playbook and assortment guide, identifying 50+ suppliers and driving a projected 16k assortment increase and $600k in revenue Managed a portfolio of suppliers, including 20 key accounts, by analyzing sales, availability, and assortment data to deliver strategic recommendations that optimized performance and supported account growth Developed a tailored Seasonal dashboard for business analytics, streamlining strategy, cutting SRM reporting by 2 hours/week, & accelerating decisions Improved cost competitiveness by 20% by identifying 100+ missing competitor matches & driving a project to add matches to the system Spearheaded a merchandising project for key suppliers to enhance image quality and tagging accuracy, boosting coverage from 70% to 90% and driving a 20% uplift in product visits