Sania Birla

About Sania Birla

Holistic Digital Marketing Guru. Expert in designing and implementing Digital Marketing Campaigns. Launched strategic campaigns that generated 80% of revenue for a start-up. Complete digital funnel campaign curator, including email, social, web and ads. Expert knowledge of SEO/SEM.Proficient with Adobe Creative Cloud.Brilliant cross-functional collaborator across internal and external teams. Highly organized with an eye for detail, while being able to efficiently manage multiple campaign creations simultaneously. Proficient project management skills (Agile and SCRUM), including timeline and budgeting.

Experience

1. Founder Lead Event Designer Digital Marketing Manager

   Saba Decor Rentals

   Oct 2016 — Present · Fremont, CA, US

   PROJECT -Owned and managed end-to-end projects for cross-functional marketing campaigns and projects, ensuring timely delivery-Developed and updated project plans/workback schedules for multiple projects, and execute on milestones and deliverables-Tracked project progress against handoff dates-Be able to either answer all questions or direct questions to the correct resource-Being a liaison with other companies/vendors involved-Problem solving swiftly at situations arises on site. Being able to make decisions and lead the team to get the task completed in a timely manner-Worked with overseas developers, local designers to code the website, with other partners, such as content writers, photographers and more to develop an online presence for the company-Managed testing of website iterations-Created SOP’s for back end and front end process of the business -Applied Agile methodology to projects when needed-Worked with tools like Trello, Asana, Microsoft PM tools, SmartSheets, GSuite, JIRA, SQL and others to keep projects on track (Google Docs, Sheets, Slides, Drive)-Excellent organizational and planning skills with attention to detailDIGITAL MARKETING RESPONSIBILITIES-Website creation and execution with a strong emphasis in SEO/SEM-Coordinate company events, vendor shows, industry event sponsorships, and other campaign programs to promote business-Generate email marketing campaigns, newsletters and customer-retention campaigns-Track and analyze PPC campaigns-Responsible for creating and producing all marketing collateral; flyers, product descriptions, social content and more-Be hands-on with our social media community-Create and manage Facebook and Instagram ads-Manage Google Adwords, generate and analyze data-Create copy/content for social channels and newsletters/email marketing

Education

• Golden Gate University

  Master's Degree, Marketing

  2012 — 2014

• San José State University

  Bachelor's Degree, Business Administration and Management, General

  2008 — 2011