Sania Ahmad

Program & Strategy - Sales Operations Manager @Spyne

Gurugram, IN

Leading strategic sales operations, data governance, and performance enablement for global Sales & BDR teams (US & EMEA), driving revenue acceleration and operational scale.* Partnered with executive leadership to define and operationalize 2025 Sales KPIs, quotas, and a performance evaluation framework aligned with company growth targets.* Architected and deployed a centralized Sales Closure Process across Outbound and Inbound motions, integrating HubSpot CRM to streamline lead-to-revenue conversion.*Led the design and execution of a data governance framework, improving CRM data integrity and ICP alignment.Automated account and contact enrichment processes, delivering 1920+ man-hours in annual productivity savings.* Redefined go-to-market segmentation based on dealership size and inventory metrics, enhancing SDR targeting and driving conversion rate uplift.* Onboarded Clibr (a learning Platform) and developed a 10-chapter Sales Playbook and rolled out structured onboarding programs for SDRs, AEs, SDR Managers, and Sales Managers to accelerate ramp time and process adherence* Designed and implemented incentive frameworks for both Sales and Operations teams, directly tied to KPIs and business outcomes.* Integrated escalation and support workflows, reducing issue resolution time by 40% and improving internal stakeholder satisfaction.* Delivered data-driven insights to enhance forecasting accuracy and optimize territory planning across regions.* Managed a 14-member Sales Operations team, driving SOP implementation, cross-functional alignment, and scalable execution models.

KIIT - Kalinga Institute of Industrial Technology

Bachelor of Technology - BTech, Information Technology