Sangita Dev
Senior Creative Director at Ogilvy
- Role
- Senior Creative Director at Ogilvy
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Sangita Dev
Experienced creative writer, strategist, conceptualizer with 30+ years in copywriting, advertising, content creation, and developing immersive experiences. “Sangita is a poet. She doesn’t just write. She tells stories.”A wordsmith and master of her craft, she creates worlds of hope and a higher purpose. A worldly learner with a love of travel, makes her a keen observer of life and human emotions: the joyful, the playful, the haunting… all add character to the characters she imagines. Her phenomenal hold over the English language makes her a highly versatile writer across different styles of writing. Her forte is luxury brands. She has created memorable campaigns for global brands such as Pernod Ricard’s Chivas Regal, Chivas 18, Passport Scotch, Ballantine’s, The Glenlivet, Royal Salute, Jameson, Beefeater Gin, ITC Luxury Collection Hotels, American Express, the World Wildlife Fund, Citibank Wealth Management-amongst an impressive roster of brands that include KFC, Airtel, to name a few.When not writing, Sangita makes it a point to travel to fuel her curiosity and drive.PORTFOLIO LINK
Experience
Senior Creative Director
Jul 2019 — Present · IN
Creative lead on global brands and closely involved with planning in creative strategy. Close to 40 films developed in the last two years with highly developed interactive social digital skills and technique.
Education
Delhi University
Master of Fine Arts - MFA
1981 — 1983
Delhi University
Bachelor of Arts - BA
1978 — 1981
Delhi University
Master of Fine Arts - MFA
Delhi University
Postgraduate Degree
1984 — 1985
Bhartiya Vidya Bhavans Sardar Patel Institute of Technology Munshi Nagar Andheri Mumbai
Master of Arts - MA
Skills
- Digital Strategy
- Digital Marketing
- Outdoor Advertising
- 1989 Nov – 92: Contract Advertising (a J. Walter Thompson Associate)
- Digital Media
- Corporate Identity
- Creative Strategy
- Brand Architecture
- Advertising
- Creative Direction
- Marketing Communications
- Brand Development
- Integrated Marketing
- Film
- Brand Management
- Marketing Strategy
- Corporate Branding
- Online Advertising
- 2004 Jan - 2007: Rediffusion Dy&R (Position: Creative Director)
- 1993 – 97: Ogilvy & Mather
- Art Direction
- Marketing
- Interactive Advertising
- 1998 – 2002: Ssc&B Lintas (a Lowe Group Company)
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