Sangeetha B
CRM, Marketing Automation & Marketing strategist
- Role
- Operations Manager and Business Analyst at Peoplewoo
- Location
- Tirunelveli, TN, IN
- LinkedIn followers
- 500 followers
About Sangeetha B
Core Specialist :*Contacting potential clients and establishing rapport and…
Experience
Operations Manager and Business Analyst
Mar 2022 — Present
Responsibilities : CRM Administration and Marketing Automation:• Spearheaded CRM administration and marketing automation processes.• Responsible for the development and management of marketing campaigns.• Expertise in CRM customization, ensuring security access, workflow approvals, and data validation.• Demonstrated extensive knowledge of email best practices and adherence to CAN-SPAM laws.• Utilized content builder tools to create impactful email templates.• Designed new emails and enhanced existing content for effective communication.• Implemented data utilities and provided support administration for seamless CRM operations.LMS Development on Salesforce:• Contributed significantly to the development of Learning Management System (LMS) on Salesforce.Business Coordination:• Coordinated with businesses to understand structures and address CRM issues.• Identified and met training requirements related to CRM.Reporting and Analytics:• Proficient in reporting and analytics for business insights and decision-making.
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