Sangeeta Vatsavai

About Sangeeta Vatsavai

As a Senior Manager, I have delivered multifold growth in my past roles. I have an MBA from IIM Kozhikode and 7+ years of experience in branding, sales and category management.My core competencies include brand building, new product development and deployment, communications, performance marketing, and channel management. I have charted out the complete strategic and innovations roadmap for the category and executed effective multimedia campaigns, designed the blueprint for spices entry into South India, and revamped the packaging architecture. My mission is to create and deliver value for consumers, stakeholders, and society through innovative and sustainable solutions.

Experience

1. Senior Category Marketing Manager

   Amazon

   May 2024 — Present · Bengaluru, IN

   Responsible for customer retention, delivered ~600 bps improvement in shopper attrition in a span of 5 monthsDeployed cashbacks, free delivery, and custom site experience which led to 15% YoY growth in new shoppersLed the brand monetization charter, got top brands like P&G, Nestle, Mondelez to invest 10 MM incremental over JBPUtilized data-driven insights to optimize key traffic drivers, which led to ~100 bps improvement in traffic conversion

Education

• HHL Leipzig Graduate School of Management

  Non Degree Exchange, Business Administration and Management, General

  2016 — 2016

• Birla Institute of Technology and Science, Pilani

  Bachelor of Engineering (BE), Electrical and Electronics Engineering

  2010 — 2014

• Indian Institute of Management, Kozhikode

  Post graduate Diploma in Management, Business Administration and Management, General

  2015 — 2017

Skills

• Matlab
• Teradata Data Warehouse
• Sql
• Linux
• Informatica
• Perl
• Business Intelligence
• Teamwork
• Strategic Data Analysis
• Javascript
• Microsoft Office
• Analytical Skills
• Business Strategy
• Verilog
• Pspice
• C
• Programming
• Marketing Management
• Java
• Microsoft Excel