Sangeetaa Mathur
Building Conscious Chemist | Growth D2C
- Role
- Growth D2c at Conscious Chemist
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sangeetaa Mathur
Currently leading D2C Growth at Conscious Chemist, a science-backed skincare brand, I drive initiatives across full-funnel performance, influencer marketing, website conversion, and retention. I manage the brand’s website performance marketing (Meta, Google, Snapchat), and growth campaigns — building data-led strategies that balance CAC & CM3 efficiency with top-line scale.My strength lies in shaping brand stories with performance thinking. I thrive in high-ownership setups where growth needs to be fast, iterative, and deeply consumer-aware.Prior to this, I worked with some of India’s most exciting D2C brands like Sleepy Owl, Supertails, Eske, Country Bean, and Let’s Beco — leading their SEO strategy at digital marketing agency, IMZ Media Solutions. I’ve also led social media campaign for global brands like Blue Med Center (USA), GoPlay Cosmetics, and The Royal Thai Consulate’s “Asli Thai Taste” campaign in India.I’m passionate about building brands that make noise, matter to people, and move the needle — and I bring a blend of analytical sharpness, creative firepower, and execution rigour to every project I lead.
Experience
Growth D2c
Jan 2023 — Present · Gurugram, IN
Scaled website revenue 17× in 3 years, focusing on capital efficiency and CM3-led growth• Led full-funnel growth across performance marketing (Meta, Google), retention (WhatsApp, Email), website CRO, and customer success• Launched multiple hero products with minimal top-funnel spends — including Snail Magic range, Lush Lips, Body Washes, and India’s first Microneedle Patches• Strategized and executed viral influencer activations to make each launch a hit — from micro creators to topical reels and storytelling formats• Planned & executed high-impact campaigns like Birthday Sale, Warehouse Sale, and Monsoon Offers — blending creative with performance to scale acquisition fast• Built campaign planning systems, content calendars, and execution protocols to run efficient operations in a small team• Owned end-to-end content for ads, landing pages, CRM, and influencer briefs — writing, briefing, and optimizing for performance• Drove customer retention through journey automation, curated offers, and cohort-based insights• Overlooked website design updates, support ops, and built strong cross-functional processes across brand, tech, and growth
Education
K.J. Somaiya College of Arts and Commerce
Bachelor of Commerce - BCom, Business/Commerce, General
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