Sangeeta Joshi
Head of Connected TV Business | Driving Strategic Partnerships & Growth Marketing | Amazon Prime Video India
- Role
- Head of Connected Tv Business Driving Strategic Partnerships & Growth Marketing Amazon Prime at Amazon
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sangeeta Joshi
Leading the Connected TV Business, Strategic Partnerships & Growth Initiatives for Amazon…
Experience
Head of Connected Tv Business Driving Strategic Partnerships & Growth Marketing Amazon Prime
Mar 2020 — Present · Mumbai, IN
Leading Prime Video’s Connected TV (CTV) business in India, spanning OEM/device partnerships, MVPDs, DTH, and e-commerce channels. Own end-to-end strategy, P&L, and execution across Business Development, Strategic Partnerships, Marketing, and Product Growth—building the business from the ground up to category leadership in India’s CTV ecosystem. Architect and lead a customer-first CTV marketing strategy, combining product simplification, targeted GTM campaigns, and innovative growth levers to maximize reach, engagement, and retention. Spearhead end-to-end customer experience improvements—reducing friction from discovery to playback, elevating engagement metrics, and increasing lifetime value.
Education
MBA
Master of Business Administration (MBA)
University of Delhi
Bachelor's degree
Skills
- Telecommunications
- Product Management
- Product Launch & Product Management
- Events & Campaigns
- New Ideas & Its Effective Implementation
- Drive New Business
- Team Management
- Customer Lifecycle Management
- Marketing
- Product Marketing
- Strategic Planning
- Strategic Partner Relationship Management
- Channel Partners
- Sales Operations
- Sales & Marketing
- Cross Functional Team Building
- Leadership
- Integrated Communication Planning, Atl and Btl
- Strategy and Planning.
- Consumer Insights & Benefit Analysis
- Entrepreneurship
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