Sangeeta Bose
Creating + scaling content efforts for Exotel | Ex-Zoho | Organic growth Hacker | B2B SaaS Marketing | Content
- Role
- Lead Content Marketer at Exotel
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Sangeeta Bose
I am a content marketer with 5+ years of experience crafting content for big brands in the B2B SaaS space like Exotel and Zoho Corporation. I love breaking down detailed products and communicating them to customers as purposeful stories. Throughout my major stints, I have been instrumental in creating rapid organic traffic growth- cracking the key using the right combination of fresh content branding, messaging, phased content distribution, user education, and campaigns. Exotel Lead Content Marketer Focus areas - End-to-end platform content, with an emphasis on product GTM bundles - Steady pipeline of demand gen content, with a particular focus on inbound marketing - Startup and partnerships content charter - Taking Exotel\'s story to the world Zoho (2018-21) Content Marketer, Zoho Survey Focus areas - Yearly product content calendar layout + execution - MoM website traffic boost through organic efforts - Product Awareness - User education - Sales enablement assets + downloadables - UX Writing - Field Marketing
Experience
Lead Content Marketer
Sep 2021 — Present · Bangalore Urban, IN
Education
Jadavpur University
Bachelor's Degree, International Relations and Affairs, 9.0 CGPA
2013 — 2016
Bharatiya Vidya Bhavan
High School, Humanities/Humanistic Studies, 93.6% in A.I.S.S.C.E CBSE Class XII Board (93.6% in Humanities Group)
1999 — 2013
Asian College of Journalism
Post Graduate Diploma in Journalism, Journalism
2016 — 2017
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