Sangam Nayal
Director- Media Planning and Buying | IPG | Ex- Dentsu | Building Data-Driven Campaigns
- Role
- Director at Interactive Avenues
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sangam Nayal
Digital media professional with 7+ years of experience across full-funnel marketing, media planning/buying, and data-led strategy. Currently leading digital media and strategy across three key categories, Auto (India’s top 4W brand), QSR, and Apparel with a focus on both brand and performance outcomes.Skilled in using planning and research tools such as GWI, ComScore, Similar Web, SEMrush, and TAM Adex for integrated media strategies.Proficient with platforms like Google Ads, Meta, Amazon Ads, DV360, and e-commerce ecosystems.
Experience
Director
Oct 2025 — Present
Education
Uttrakhand Technical University, Dehradun
Bachelor of Technology - BTech, Electrical and Electronics Engineering
2013 — 2017
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