Sanetra P.
Marketing & Event Consultant @Strategic Peak Marketing
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WORK HISTORY
Marketing & Event Consultant @Strategic Peak Marketing
Helps associations, brands, and purpose driven organizations design marketing and event strategies that drive revenue, engagement, and long-term growth.I partner with clients to:• Develop integrated marketing and event strategies aligned to business goals• Design and optimize live, virtual, and hybrid event experiences• Increase sponsorship, exhibitor, and partner ROI• Build data informed customer journeys that improve retention and conversion• Align marketing, events, sales, and leadership teams around clear outcomesResults include converting 8% of first-time visitors into monthly membership subscribers, driving a 20% increase in conversions, reducing cost-per-acquisition, improving sponsor and partnership performance, and strengthening audience engagement.
EDUCATION
Syracuse University
Bachelor of Arts (BA), Sociology
ABOUT SANETRA P.
For 15+ years, I\'ve led event strategy and operations for organizations where events aren\'t just programs, they\'re the primary driver of revenue, membership, and relationships.I\'ve directed strategies for the NAHB International Builders\' Show, one of the largest tradeshows in the U.S, managing a $50M annual event with attendees, a $2.1M budget, and 10-20 concurrent programs. I\'ve revived declining events and launched new programs directly influencing six-figure revenue and 56% pipeline growth across three business lines.I build teams, design systems, and create guest experiences that hold up at scale, spanning invite-only CEO dinners to large-scale national tradeshows and conferences. I\'m as comfortable in the room with a C-suite stakeholder or Board member as I am on the floor solving a logistics problem the night before an event.Through Strategic Peak, I also partner with associations and B2B organizations that need senior event leadership without a full-time hire.My focus: Event portfolio strategy and operations | Sponsorship design and fulfillment | Audience growth and retention | Team building and leadership | Budget ownership and performance reportingI bring structure, high standards, and a lot of laughter to every program I touch. If you\'re building something worth attending, let\'s talk.
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