Sanela Krisat
International Sales Director @Hanwag
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WORK HISTORY
International Sales Director @Hanwag
EDUCATION
Universität Salzburg
Executive MBA, Marketing und Sales
Georgetown University
Executive MBA, Marketing and sales
York University
Executive MBA, Marketing and Sales
Akademie Handel e.V.
Certificate, Bachelor Professional (CCI) of Trade and Commerce
SKILLS
ABOUT SANELA KRISAT
As an International Sales Director in the outdoor footwear industry, I combine a strong foundation in international business with a genuine passion for outdoor products, people, and markets. With extensive experience in global sales strategy, distributor management, and market development, I focus on building sustainable, long-term partnerships across diverse regions.I thrive at the intersection of strategy and execution—translating brand values, product expertise, and consumer insights into commercial success. From mature markets to emerging regions, I enjoy identifying growth opportunities, opening new markets, and positioning premium outdoor footwear in a way that is authentic, competitive, and locally relevant.The outdoor industry stands for responsibility, quality, and connection to nature—values I deeply believe in. Professionalism, trust, and clear communication guide my daily work, whether collaborating with internal teams, distributors, or retail partners worldwide.Driven by curiosity, cultural understanding, and a hands-on approach, I am motivated by one goal: creating strong international business structures that allow great outdoor products to perform globally—so people everywhere can enjoy confident and comfortable steps outdoors.
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