Sandy Viteri-Mericka
Impact-Driven Sales & Marketing Strategist
- Role
- Head of Growth & Guest Experience Sohum Mountain Healing Resort at Sohum Mountain Healing Resort
- Location
- Asheville, NC, US
- LinkedIn followers
- 500 followers
About Sandy Viteri-Mericka
Hi, I’m Sandy Viteri — an impact-driven leader on a mission to help elevate human consciousness through intentional, heart-centered strategies that foster genuine human connection.With nearly two decades of experience leading growth and visibility for enterprise-level companies—including serving as Vice President of Global Marketing for a $350M media measurement and analytics company—I’ve now shifted my focus to a deeper calling. Today, I lead all sales and marketing efforts for an Ayurvedic Panchakarma Health and Wellness Retreat Center nestled in the beautiful Blue Ridge Mountains of North Carolina.Through this work, I’m channeling my professional background into something deeper: helping others unlock their human potential by merging modern business insight with years of timeless health and wellness Ayurvedic wisdom.I believe that conscious communication and purpose-driven outreach can be catalysts for transformation—not just for businesses, but for society as a whole, and I’m passionate about creating strategies that are not only results-driven but also rooted in authenticity, empathy, and connection. Fun fact: I’m a certified 🧘 Yoga Teacher and currently pursuing my Ayurveda certification—because mind-body alignment and conscious leadership go hand in hand.
Experience
Head of Growth & Guest Experience Sohum Mountain Healing Resort
Feb 2023 — Present · Asheville, NC, US
At SoHum, I lead all efforts to expand our reach and deepen our impact as a premier Panchakarma Retreat and Ayurvedic Detoxification Center. My focus is on cultivating meaningful guest relationships, creating conscious marketing initiatives, and aligning our offerings with those seeking deep healing and transformation through ancient Ayurvedic wisdom.Ayurveda, a holistic healing system from India that focuses on balancing the body, mind, and spirit for optimal health, and Panchakarma (which is the all inclusive 7-Day retreat we host at SoHum) is Ayurveda’s signature detoxification and rejuvenation process—designed to cleanse the body at a deep cellular level, restore natural balance, and promote longevity and vitality.
Education
George Mason University - School of Business
BS, Marketing
Skills
- Thought Leadership
- Product Launch
- Partner Management
- Marketing Process
- Product Marketing
- Analytics
- Business Alliances
- Program Management
- Romi
- Success Stories
- Leadership
- Marketing Strategy
- Integrated Campaign Development
- B2b Marketing
- Crm
- User Groups
- Marketing Roi
- Marketing Communications
- Lead Scoring
- Customer Reference
- Integration
- Global Marketing
- Marketing Management
- Industrial Sector
- Software Industry
- Multi-Channel Marketing
- B2b
- Lead Management
- Marketing
- Demand Generation
- Account Management
- Analyst Relations
- Strategic Partnerships
- Salesforce.com
- Sales Enablement
- Marketing Automation
- Affiliate Marketing
- Positioning
- Strategy
- Messaging
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