Sandy Pennington

About Sandy Pennington

SENIOR MARKETING STRATEGISTOver 15 years of marketing leadership experience designing and delivering integrated online, offline and social media marketing programs that deliver a high ROI.My background includes over 10 years in marketing agencies executing marketing campaigns for medium and large firms across a range of industries. Managed up to $10 million budgets and oversaw teams of up to 21 professionals, earning a high level of repeat and referral business by consistently exceeding goals for lowering cost-per-lead, cost-per-sale and increasing traffic and followers. Subsequent experience on the corporate side and turned results around by generating 220% of lead generation goals.Noted strengths in analyzing markets and competitors, determining appropriate messaging that commands a competitive advantage, and developing integrated marketing programs that penetrate new markets and demand attention. “Sandy is one of the most strategic marketers I have worked with. Her understanding of the market, the customers and the opportunities is superb. She thinks strategically while demonstrating a real world understanding of the overall business, product or channel issues and how to most effectively communicate with the customer…she elevated the quality impression of the brand to a new level.” Terry Cole ~ Product Marketing, GallagherSpecialties:* Strategic Planning* Marketing Plan Development & Deployment* Online / Digital Campaigns* Social Media Marketing* Brand Management* Integrated Marketing Campaigns & Strategies* Agency & Vendor Relations* Primary Research* Product Development, Launch & Management* Direct Response Programs* Budget Management* Cross-functional Team Building & Leadership* PR & Communications

Experience

1. Senior Marketing Consultant

   Freelancer.com

   Jan 2023 — Present · US

Education

• University of Kansas

  Bachelor of Science - BS

• UNIVERSITY OF MISSOURI BLOCH SCHOOL

  PDM - Professional Direct Marketer

Skills

• New Business Development
• Online Advertising
• Integrated Marketing
• Digital Marketing
• Email Marketing
• Business-to-Business (B2b)
• Customer Relationship Management (Crm)
• Sales
• Market Research
• Project Management
• Budget Monitoring
• Marketing
• Strategic Planning
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Sales Promotion
• Advertising
• Leadership
• Online Marketing
• Product Marketing
• Social Media Marketing
• Lead Generation
• Competitive Analysis
• Start-Ups
• Public Relations
• Marketing Communications
• Direct Mail
• Agency Agreements
• Crm
• Market Planning
• Staff Development
• Social Media
• Promotions
• Creative Stratgy
• B2b
• Direct Marketing
• Strategy
• E-Commerce
• Management