Sandy Pell
Sr Director, Corporate Marketing @Invoca
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WORK HISTORY
Sr Director, Corporate Marketing @Invoca
Santa Barbara, CA, US
Lead corporate marketing strategy at Invoca, an AI-powered revenue execution platform for B2C organizations. Focused on building brand, content, and communications programs that accelerate pipeline, increase customer trust, and support category leadership. Oversee strategy and execution across brand, content marketing, PR, analyst relations, social media, internal communications, video, and digital. Work cross-functionally with product, sales, and GTM leaders to align marketing programs to revenue goals and business priorities.Focus Areas:* Brand Strategy & Positioning: Define and evolve Invoca’s brand strategy and messaging to reflect growth, product innovation, and market leadership* Content Marketing & Thought Leadership: Build a scalable content engine aligned to the buyer journey, delivering stories, guides, and assets that support pipeline and expansion* Analyst & PR & Media Relations: Drive visibility through high-impact briefings, launches, and bylined content to elevate Invoca’s position in AI and contact center innovation* Executive Visibility: Lead strategic writing content, earned media, OOH campaigns, and event participation to strengthen leadership presence with enterprise buyers* Digital Strategy & Web Optimization: Own Invoca.com performance, SEO/GEO, and conversion paths to increase demo requests.* Social Media Strategy: Scale brand reach and engagement across LinkedIn, YouTube, Facebook, etc. through performance-driven campaigns and executive amplification* Video Marketing & Brand Content: Produce brand and product videos to support education, differentiation, and conversion throughout the B2C buyer journey* AI & Generative AI Innovation: Champion AI and Generative AI across marketing to scale content creation, automate workflows, personalize campaigns, and improve performance tracking* Internal Communications & Enablement: Align teams through company-wide messaging, storytelling, and GTM-focused internal communications
EDUCATION
Stanford Continuing Studies
Fundamentals of Product Management, Business Administration and Management, General
University of Southern California
USC Marshall Executive Education Applied Leadership
University of Waterloo
Certificate, Effective Workplace Communications , Communication and Media Studies
University of Limerick
International Exchange, New Media and English Studies, Mass Communication/Media Studies
Wilfrid Laurier University
Honours Degree, Communication Studies + Sociology minor, Communication and Media Studies
The University of British Columbia
UBC Continuing Studies , Professional Writing
Hootsuite Academy
Certification, Social Media Management
SKILLS
ABOUT SANDY PELL
I love to help AI and tech companies stand out, own their category, and turn brand strategy into measurable revenue. I’ve scaled startups into market leaders, built brands that can’t be ignored, and led corporate marketing and brand programs that tie storytelling directly to GTM results. My focus is simple: build brand to own brand awareness, fuel and accelerate pipeline, earn customer and buyer trust, and influence the AI platform and agentic AI market direction.At Invoca, I lead the corporate marketing team for our AI platform and AI agent product. This includes OOH and brand strategy, content marketing, PR and communications media, analyst relations, executive visibility, internal comms, and digital and social presence, including the website, AEO/GEO, AI search, personalization, and A/B testing and optimization. I make sure our brand reputation and visual story connects to driving revenue and building enterprise and mid-market pipeline, deepening category leadership, and keeping Invoca ahead of the pack in a fast-moving agentic AI space.Before Invoca, at Vidyard, I helped take the company from growing startup to the leader in enterprise video platforms where I drove global communications and PR that put Vidyard at the heart of the video platform and content marketing landscape to land the brand top-tier media, and influenced key analysts.At Hootsuite, I built and led global PR and corporate comms through hypergrowth - starting when the company had only ~25 people and growing with them to over staff across NA, UK, LATAM and APAC. I helped shape the company’s public narrative during major funding rounds, acquisitions, international expansion, and category creation, earning coverage in WSJ, TechCrunch, Fast Company, Web Summit, and much more.In every role, I focus on alignment with the needs of marketing, sales, customer success, product, and exec teams to move markets, speed up deals, and expand customer lifetime value. Along the way, my work has been recognized by IABC Waterloo, PR in Canada, and C100 for brand leadership and strategic comms.Outside of tech, I co-own Pellvetica, a commercial mural design company where we hand-paints large-scale, brand experiences. This work keeps my creatively sharp and proves that bold ideas often start with a blank wall.Strengths: Agentic AI, Generative AI, Creative Design, Corporate Positioning, Category, Narrative, Brand Architecture, Thought Leadership, GTM, Content Marketing, Analyst Relations, PR, Media, Storytelling, Executive Comms, Internal Comms, Creative Direction, DOOH, Agency Management
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