Sandra McKinley

WORK HISTORY

EDUCATION

ABOUT SANDRA MCKINLEY

Agile product leader skilled at extracting, analyzing, and mapping complex data sets to solutions and strategies. Experienced working across functions and leading high-performing teams in setting website vision and strategy. Also experienced in leveraging Scrum frameworks for the software development life cycle (SDLC), standardizing technology stacks to integrate and grow web properties, optimizing sites for search engine (SEO) performance, profitability, user experience, and establishing a cohesive brand presence across web products. I have both bachelors and masters degrees from Rutgers University, and has served as President of the Rutgers Executive MBA Alumni Association. I was the recipient of Rutgers’ Joel E. Kelly Leadership Award. I have also written articles and been cited in several publications, including PR Daily, Beyond PR and Beyond Bylines. I am a Certified Scrum Master and a Certified Product Owner. Skills & Specialties: Agile methodologies, audience development, data curation, digital media, leadership, management, product development, product management, product owner, scrum master, search engine optimization, social media, strategy, user experience, web analyticsAssociations, Awards & Certifications: Certified Scrum Product Owner® (CSPO®), Certified ScrumMaster® (CSM®), PR Newswire’s President’s Club Awards 2015, 2010, 2006, UBM\'s Americas Leadership Development program 20••••13, Rutgers Executive MBA Alumni Association, president 20••••12, board member, 20••••13, Joel E. Kelly Leadership Award, Rutgers Business School, EMBA Program, 2008, Web Marketing Association’s Best Public Relations Website Award, 2010, for PRNewswire.com, The Bulldog Awards, 2010, Best Website, PRNewswire.com - Business/Consumer Bronze, CODiE Awards (SIIA), 2006, PR Newswire for Journalists: Best Online Business Information Service: non-News and Best Online News Service