Sandeep Singh

AI Product Manager | Driving Omnichannel Commerce & Customer-Centric Innovation

Role
Product Manager at City Home
Location
Chandigarh, CH, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Sandeep Singh

Extensive experience of all facets of product analysis and software development with expertise in Gathering and Analyzing Business Requirements, Creating Business Functional Specifications (BFS), and Non - functional Requirements Document, User Stores, Conducting Process Analysis, Gap Analysis, System Analysis, and Use Case analysis. Actively conducted Joint Application Development (JAD) and Brainstorming sessions with Business users, subject matter experts (SME), and project stakeholders to gather requirements. Owns and sets the plan for the product(s) by demonstrating progress towards the larger strategy/vision and provides input to product lifecycle recommendations. Analyzed and independently identified problems within the software and/or clients’ data to create requirements.Accountable for key routines such as: discovery, value testing, prioritization, product roadmap creation and maintenance, and product lifecycle management. Expertise in agile and product principals from beginning to end (discovery, story creation through implementation and definition of done). Drives and owns the product(s) backlog (including functional and technical prioritization) to ensure the team is working on stories that deliver value and meet the needs of the customer. Well-versed with leading industry tools like Jira, Miro, Figma, Draw.io, Confluence, Power BI, SQL, Shopify, Salesforce, and MS-office to develop various project deliverables. Excellent communication, interpersonal and problem-solving skills.

Experience

  1. Product Manager

    City Home

    Feb 2025 — Present

    As a Product Manager at City Furniture, I focus on building seamless omnichannel experiences that enhance customer engagement and drive business growth. Leveraging my expertise in eCommerce, marketing automation, customer segmentation, and AI-driven personalization, I collaborate with cross-functional teams to develop innovative solutions that optimize the digital shopping journey.Key Areas of Focus: • Omnichannel Commerce – Enhancing the customer experience across web, mobile, and in-store channels. • AI & Personalization – Utilizing AI-driven insights to improve product discovery and customer engagement. • Customer Segmentation & Journey Optimization – Applying advanced eRFM models to tailor experiences for different customer profiles. • Product Strategy & Roadmap Execution – Leading the vision, prioritization, and execution of key product initiatives. • Stakeholder Collaboration – Partnering with business leaders, designers, and engineers to drive innovation.With a background in Marketing Cloud, Service Cloud, and Commerce Cloud, I am passionate about leveraging data-driven insights to create frictionless customer journeys and deliver value at scale.

Education

  • Punjab Technical University

    Bachelor of Business Administration (BBA), Selling Skills and Sales Operations

    2011 — 2014

  • Shiwalik Public School

    +12, Business/Commerce, General

    2006 — 2011

  • Lovely Professional University

    Master of Business Administration (MBA distance), Business Administration and Management, General

    2016 — 2018

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Sandeep Singh — Product Manager at City Home in Chandigarh, CH, IN | Unifers