Sandy M.
Business Intelligence @Disrupt Insight
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WORK HISTORY
Business Intelligence @Disrupt Insight
EDUCATION
Loughborough University
Bsc 1st Class Hons
ABOUT SANDY M.
Award-winning sports research and media insights leader with 20+ years leading commercial and media data strategy across top-tier media and sports rights organisations (Sky, Discovery, FIA Formula E). Proven track record of turning complex data into actionable intelligence to influence high value strategic commercial decisions. Empathetic people leader. Inspiring, motivating and supporting high performing teams.Now an independent consultant across sport and media, working with global organisations and agencies to connect data and real world insights into commercially grounded strategy for senior leaders.Research nods: 2023 Sports Technology Award Winner, 2018 and 2012 Winner - Best Use of Research, European Sponsorship Awards.Beyond work: A super proud mum and a long term athlete, now in the International Masters category representing Scotland.Always happy to connect with people across sports, rights holders, and media for a coffee and an open conversation about ideas, challenges, and opportunities.
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