Sandy Khanna

Experience

1. Marketing Director

   Ubico Infosoft

   Oct 2018 — Present · Noida, IN

   At Ubico Infosoft, I am building a successful Marketing Automation team, with special expertise in AI Sales Enablement. My team has achieved deep integrations with Gmail, Whatsapp, and LinkedIn for Outbound Lead Generation. We have built and deployed AI Sales Chatbot for lead nurturing and lead qualification.I have successfully:• Driven B2B Demand Generation campaigns, improving qualified lead generation by 100% and increased conversion rates by 30% with the use of AI Sales Enablement Software.• Implemented Data-driven Outbound Lead Generation Campaigns for a range of clients, such as SaaS, Real Estate, Hospitality, E-Learning, Fintech, and Logistics.• Improved Sales Team Efficiency by 120% with the use of Big Data Analytics and Artificial Intelligence.• Increased Customer Retention rate to 75% by using Workflow Automation, Engagement Tracking, and User Intent Analysis• Developed and executed go-to-market (GTM) strategies, conducting TAM analysis to expand market reach across the USA, UK, APAC, and MENA regions, successfully penetrating untapped markets and driving significant growth.• Built and launched scalable email marketing funnels, nurturing campaigns, and remarketing strategies, achieving higher engagement and optimizing lead conversion at every stage of the customer journey.• Spearheaded business development efforts, closing B2B enterprise-level deals by conducting persuasive product demos, overcoming objections, and leading negotiations that resulted in long-term profitable contracts.

Education

• Faculty of Management Studies - University of Delhi

  Master of Business Administration - MBA