Sandy Jarrín

About Sandy Jarrín

I am known for assessing consumers’ needs and developing suitable solutions to achieve desired market growth and profit. Offering subject-matter expertise in building brand image, devising brand strategies, and advertising products and brands.I am highly capable of formulating strategic frameworks for short/long-term growth plans that ensure pipeline sufficiency and develop brand foundations.My proven history demonstrates success in CPG categories, in different projects and challenges.Being a strategic leader, I strive to exceed profitability targets and expand brand coverage through market analysis and networking with the ability to build and lead strong relationships across multidisciplinary functions, stakeholders, and senior leadership.Below are a few examples of my career accomplishments:• Achieved sales growth of over 5% by creating and implementing an advertising campaign, and over 85% through the brand’s 360° relaunch strategy.• Facilitated senior management with informed decision-making by building and implementing a dashboard for new projects and brand launch KPIs.• Delivered Integrated Business Plan improvement plan from the marketing side, while establishing a forecast dashboard.

Experience

1. Senior Brand Marketing Manager

   Avadim Holdings, Inc

   Feb 2023 — Present · US

   I create direction for commercialization within the organization by implementing the New Product Development Process, to ensure successful product launches. Leading and working closely with key cross-functional team members across Product Development, Sales, Operations, Finance and Marketing as well as external agency partners.I develop and execute, in partnership with external agencies, against advertising communication plans. Responsible for brief and ‘story-tell’ brand objectives to agency partners for creative development and media planning purposes.I am responsible for consumer research to identify insight research needs and provide recommendations, translating research findings into actionable communication plans for the brand. I own and oversee the management of the marketing budget with inputs from agency and finance partners, and own forecasting of marketing inputs as part of the annual planning process.

Education

• IDE Business School

  Master of Business Administration - MBA

  2015 — 2017

• Kellogg Executive Education

  Digital Marketing Strategies Certificate

  2022 — 2023

• Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM

  Bachelor's degree in Marketing

  2006 — 2010