Sandy Furlong
Director @Furlong Enterprises
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WORK HISTORY
Director @Furlong Enterprises
Ancaster, ON, CA
EDUCATION
Western University
BA
ABOUT SANDY FURLONG
Versatile business growth catalyst with a deep-rooted passion for analytical problem solving and a documented track record of engineering $500M+ in cumulative market-share increases and revenue generation, across multiple industries. Outstanding communicator with keen attention to detail and a natural ability to forge collaborative relationships with internal and external stakeholders. CSL Certified. BUSINESS DEVELOPMENT, PROGRAM MANAGEMENT & CLIENT SERVICES Unserved market needs presented lucrative growth opportunity. Benchmarked competition, surveyed prospective customers, pinpointed demand, authored business model, designed go-to-market roadmap, galvanized team buy-in and oversaw development. Launched program in 6 months; fueled $288M portfolio expansion over 7 years. SALES, ACCOUNT MANAGEMENT, VENDOR & SUPPLIER RELATIONS Stagnant sales jeopardized business sustainability. Analyzed market, investigated competition, discovered growth opportunities, formalized strategic plan, segmented target accounts, launched branch, recruited staff, facilitated training and cultivated key relationships. Improved sales close rate by 15%; netted $5M YoY revenue increase. PRODUCT DEVELOPMENT, INNOVATION MANAGEMENT & PROCESS IMPROVEMENT Lack of organizational direction restricted financial growth. Researched market, identified opportunities, validated product demand, assembled cross-functional teams, mapped go-to-market strategy and oversaw end-to-end project implementation. Enabled 50% ROTI nationally; boosted revenue from $34M to $55M within 12 months. STRATEGIC PLANNING, ORGANIZATIONAL DEVELOPMENT, CROSS-FUNCTIONAL LEADERSHIP & TEAM-BUILDING Dysfunctional partner relationship deteriorated sales. Solicited feedback from stakeholders, crystalized pain points, proposed joint development venture, formalized project roadmap, galvanized organizational support, developed marketing/support systems and created sales funnel. Realigned 8 key vendors; grew annual revenue by $2.3M. PARTNERSHIP & ALLIANCE DEVELOPMENT, CONTRACT NEGOTIATION & PERFORMANCE OPTIMIZATION Absence of strategic plan and poor execution impeded sales growth. Investigated historical data, interviewed key stakeholders, pinpointed gaps, refined growth model, established KPIs, engineered data tracking templates and championed reporting accountability. Launched program in 90 days; enabled projected $3.3M in YoY growth.
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