Sandy Balazic

About Sandy Balazic

I was a Digital Marketing and Communications professional with the creative ability to bring analytics, client needs, and user experience together for results-driven campaigns that drive national sales and brand awareness. My expertise included developing elevated and complex communication and content strategies for media, small businesses, and national brands in many verticals. I was direct and persistent in establishing and maintaining standards and processes which produce excellent deliverables. I believe collaborative relationships amongst a team and with clients is the best way to uncover pain points, create innovative content, and ultimately achieve healthy business results- Leadership and Management - Collaboration and Communication - Content Strategy - Digital Marketing - Content Creation - Audience Analytics - Consumer Demographics - Trend Research - Content Management - Brand Strategy - Interviewing and Videography - Adobe Creative Cloud - Fast-Paced Environments - Deadline and Results Driven - Negotiation and Relationship Management My keen eye for both the big picture and analytic details uniquely positioned me to match patterns and trends alongside relevant narratives to create engaging marketing content- Created and launched brand-specific content driving a 2% Conversion Rate from organic leads - Consistently exceeded campaign SLAs by more than 40%- Developed and executed digital marketing campaigns with budgets ranging from $100K -$400K per month - Worked with Cronkite News21/PBS on the award-winning documentary \"Hooked: Tracking Heroin\'s Hold in Arizona.\"

Experience

1. Cabinet Designer Specialist

   Lowe's Companies, Inc.

   Jul 2024 — Present · US

Education

• Chandler-Gilbert Community College

  Associate's of Arts Degree

  2010 — 2011

• Arizona State University

  Bachelor of Arts Degree in Journalism and Mass Communications

  2012 — 2015