Sandrine Miró Stresser

WORK HISTORY

EDUCATION

ABOUT SANDRINE MIRÓ STRESSER

Marketing Director | Consumer Behaviour Expert | Global Brand BuilderFrom the coffee houses of São Paulo to the patisseries of Dubai and cocktail bars of London, I\'ve spent over two decades helping brands decode the complex relationship between brand, customer experience and consumer behaviour across cultures that savour, sip, and celebrate differently.What I do: Lead marketing strategy and brand development for global food and drinks brands, specialising in launching brands across diverse international markets and translating complex sensory science into compelling market propositions. Working at the intersection of consumer insights, sensory science, and nutrition, I focus on solving the industry\'s toughest challenge: making healthier food taste better. Currently Director of Marketing and Communications for EMEA at Tate & Lyle PLC, driving regional strategy across Sweetening, Fortification, and Mouthfeel portfolios, transforming B2B ingredients into B2C success stories.How I lead: I believe the best innovations come from empowered, motivated teams who share a common vision. I focus on creating collaborative environments where marketing professionals, R&D scientists, nutrition experts, and cross-functional partners can do their best work together. There\'s nothing more rewarding than watching team members grow into confident marketing experts who anticipate consumer needs before the market does.My expertise: Marketing Strategy | Consumer Insights | Brand Management | Food & Nutrition Innovation | Sensory Science Communication | Cross-Cultural Marketing | Team Leadership | B2C & B2B2C Marketing Excellence | Global Campaign Development | FMCG | International Markets | Category ManagementAlways happy to connect with fellow marketers, innovators, and leaders who are passionate about: • Making nutritious food more delicious and sustainable • Translating consumer science into business growth • Building high-performing, motivated marketing teams • Exploring how cultural nuances shape consumer preferences • Driving innovation at the intersection of sensory science, nutrition, and human behaviourLet\'s connect and share insights on creating marketing excellence that resonates across cultures!