Sandrine Moreau

WORK HISTORY

EDUCATION

SKILLS

ABOUT SANDRINE MOREAU

Transformation is an opportunity. Active, passionate, determined, with a strong development experience at International level, including Russia and CIS, Kazakhstan, Europe and Middle-East, I have been working the last 20 years, on this transformation, creation and opening of new assets (including malls, residential, hotels), neighborhoods, relaunching existing non profitable malls, growing businesses. I have a strong appetence in studying markets, environnements, competitors, I love understanding new ways of attracting customers, love how to serve new ways of consuming, living, finding the right positioning, building and among everything I love telling story for audience to buy or use the final product and lead to financial performance. Commercial skills - International Malls ‘expertise - Micro and macro analysis of markets and their potential - Commercial strategy development across 17 countries - Sourcing and development of new Retail concepts and suited locations - Pilot projects - Turnover and footfall analysis and enhancement - Commercial negotiation - Auditing of group policy - Recruit, build and train teams Marketing skills- Lead market studies - Build positioning - Brand assets, brands, products and services - Lead designer\'s, architect\'s committees - Build global marketing strategy management including mix-merchanding - Create and manage events\' plans - Launch of significative assets with budget above 1 million dollars International skills- Implementation of partnerships and intercultural Business - Extensive experience of European, Russian, Central Asian and Middle-Eastern markets- Adaptability to local markets - Fluent English – Russian