Sandra Szabados

About Sandra Szabados

Experienced Marketer with 15+ years experience in both traditional and digital marketing, possessing a track record of highly impactful initiatives that challenge the old way of doing business and drive measurable results.

Experience

1. Senior Manager, Fintech Partner Marketing

   American Express

   Dec 2018 — Present · Boston, MA, US

   Partner with strategic payment aggregators & payment facilitators to drive mutually beneficial initiatives- Develop, pitch and implement omnichannel strategic marketing plans that increase merchant activation rates and American Express charge volume- Act as marketing point of contact with multiple strategic FinTech partners to bring collaborative small business advocacy campaigns to life through social media, email, direct mail and digital content- Lead the facilitation & sharing of best practices globally to influence partner marketing strategies in local markets- Built marketing strategy and resources for our sales agent segment – including sales sheets, online curriculum, emails, website content, and more.

Education

• Emory University - Goizueta Business School

  MBA, marketing & leadership

  2007 — 2009

• Boston College

  Bachelor of Science, Business Management, Marketing

  2000 — 2004

Skills

• Management
• Digital Marketing
• Direct Mail
• Marketing Research
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Sem
• Integrated Marketing
• Leadership
• Project Management
• Product Marketing
• Segmentation
• Customer Insight
• Sharepoint
• Market Planning
• Direct Marketing
• Marketing Management
• Email Marketing
• Social Media Marketing
• Online Advertising
• Analytics
• Strategy
• Advertising
• Marketing