Sandra Piccillo
Marketing Communications Professional
- Role
- Product Marketing Manager at BD
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Sandra Piccillo
Results driven product marketing professional. Experience includes the successful…
Experience
Product Marketing Manager
Jul 2016 — Present · San Diego, CA, US
Manage product marketing for BD Pyxis Anesthesia Station, BD Pyxis Refrigerator, BD Pyxis Track & Deliver as well as legacy platform solutions. • Develop marketing messaging, value proposition, positioning, and global go-to-market strategy for all solutions and ensure consistency with ES and MMS platform messaging, as well as support regional localization of launch planning. • Serve as SME for solution related questions from field sales, developing customer facing product messaging as needed. Develop customer personas and benefit ladders for all solutions. • Renewed focus on BD Pyxis Anesthesia Station with updated sales enablement tools (updated brochure, demo guide, expanded competitive matrix), revamped sales training and development of anesthesia focused collateral, providing a broader understanding of solution capabilities for the sales team, with increased solution adoption and $15M incremental revenue. • Liaison with event management team for solution specific conferences and developed trade show promotional plan as well as created updated, stakeholder focused trade show demo scripts for more relevant customer engagement.• Collaborate with cross-functional teams to drive commercial excellence for product launches.• Develop marketing plans and optimize operational activities for strategic partners to achieve increased attachment rates for partner solutions.
Education
University of Rhode Island
B.A.
University of Redlands
M.B.A.
Skills
- Product Launch
- Segmentation
- Public Relations
- Market Research
- SEO
- Direct Marketing
- Advertising
- Management
- Strategic Communications
- Teaching
- Corporate Communications
- Customer Relationship Management (Crm)
- Marketing Management
- Email Marketing
- Crm
- Product Marketing
- Strategy
- Marketing
- Lead Generation
- Digital Marketing
- Social Media
- Integrated Marketing
- New Business Development
- Leadership
- Content Strategy
- Marketing Strategy
- Marketing Communications
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