Sandra Medina Graterol
SEO, Google Ads and WordPress | I develop growth strategies for brands to increase visibility in search engines and convert visitors into customers
- Role
- Seo Specialist and Web Design at Optimized Panama
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Sandra Medina Graterol
I am a digital marketing specialist with a focus on SEO and SEM, including local SEO and…
Experience
Seo Specialist and Web Design
Jan 2018 — Present · PA
I manage digital projects holistically, from strategy to technical execution, with a focus on results. I help brands and companies establish a robust digital presence through customized strategies and tangible outcomes.⏩ Develop, plan, and implement comprehensive SEO strategies (technical, on-page, off-page, and content).⏩ Local and international SEO optimization with an emphasis on geographic positioning for markets in Panama and the U.S.⏩ Website auditing and live SERP analysis to identify opportunities and adjust strategy based on actual search intent.⏩ Planning and execution of Google Ads campaigns with CTRs of up to 16% and over new users reached, along with continuous optimization based on key KPIs.⏩ Analysis of rankings and SEO performance using tools such as SEMrush, Google Search Console, Google Keyword Planner, and Google Looker StudioSEO content generation: editorial calendars, article writing, CMS publishing, and competitor analysis.⏩ Design of corporate websites, landing pages, and eCommerce stores in WordPress with WooCommerce, as well as integration of local Panamanian payment gateways (Yappy, BAC, Credicorp, etc.) and customization of features such as reservations or quotes.⏩ Provided direct account management services to national clients, including Alcogal, CAPAC, CORPINSA, Green Cleaning Services, MEGAstorage, and DNA Solutions, as well as international clients such as Monaco Management Group and Complete Efficiency Services.⏩ Development and presentation of strategic proposals, performance reports, and follow-up sessions, as well as coordination with multidisciplinary teams.
Education
UCAB - Universidad Católica Andrés Bello
Bachelor's degree in Mass Communication, Audiovisual
2005 — 2010
Universidad Interamericana de Panamá
Master of Business Administration - MBA, Strategic Management
2018 — 2020
Universidad Monteávila
Specialization in Organizational Communication, Communication
2012 — 2014
Skills
- Video Editing
- Edición De Vídeo
- Comunicaciones De Marketing
- Html
- Digital Strategy
- Marketing Digital
- SEO
- Digital Journalism
- Management
- Mercadotecnia En Medios Sociales
- Social Networking
- Comunicaciones Empresariales
- Digital Imaging
- Spanish
- Social Media Marketing
- Public Relations
- Corporate Communications
- Optimización En Buscadores
- Social Media
- Adobe Photoshop
- Administración Y Dirección De Empresas
- Relaciones Públicas
- Digital Marketing
- Comunicaciones En Situaciones De Crisis
- Blogs
- Español
- Marketing
- Communication
- Photoshop
- Content Management
- Digital Photography
- Redes Sociales
- Microsoft Office
- SEO Audits
- Optimización De Motores De Búsqueda (SEO)
- Strategic Communications
- Web Content Management
- Consultor De Redes Sociales
- Blogging
- Photography
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