Sandra Kang Chandler
Director of Merchandising and Site Experience @Trends International LLC
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WORK HISTORY
Director of Merchandising and Site Experience @Trends International LLC
San Francisco, CA, US
Lead merchandising/site experience strategies for two DTC ecommerce sites selling over 1.5 million licensed wall art prints via print-on-demand.Manage a high-performing merchandising and digital product team; delivered 21% year-over-year improvement to order conversions.Increased new item sales by 45% via improvements to SKU management processes and adding new SKUs.Increased landing page engagement by 25% via targeted merchandising initiatives addressing assortment gaps.Increased site visibility by 37% and add-to-cart rates by 2% via collaboration with Marketing leads on SEO, paid ads, and email strategies.Reduced underperforming assortment by 36% improving search relevance and customer engagement.Sustained flat year-over-year sales by managing pricing and promotional strategies to offset deeper discounting.Directed site re-platform roadmap, prioritizing customer experience and sales initiatives.
EDUCATION
University of Michigan
BA
Baruch College
MBA
ABOUT SANDRA KANG CHANDLER
At Art.com, my focus is to lead the creation and execution of innovative merchandising…
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