Sandra Florindi

About Sandra Florindi

Results driven global Marketing professional with a collaborative work style and proven results in the strategic development and execution of high impact lead generating marketing programs and campaigns. Broad B2B experience in lab instrumentation, diagnostics, medical device, software and consulting services within small and large companies. Well versed in planning, execution and measurement of metrics within integrated marketing programs, corporate branding, positioning and messaging; content development, and field marketing programs. Strengths in project and budget management. Effective in working with all internal cross-functional and matrix teams, executive management, cross functional leadership teams, customers and partners. Experience with the FDA Approval process and commercializing FDA approved products.

Experience

1. Senior Director, Global Marketing Strategy

   Revvity

   Jan 2026 — Present · Waltham, MA, US

   Global marketing leader driving growth across Life Sciences and Diagnostics through integrated, insight-led strategy—operating at the intersection of science, data, and commercial execution.Known for translating complex business priorities into clear positioning, high-impact campaigns, and full-funnel programs that accelerate pipeline and deliver double-digit growth.Trusted partner to Business Unit, Product, and Commercial leaders—aligning strategy, shaping markets, and leading successful global product launches.Builds and leads high-performing global teams, combining data, customer insight, and operational rigor to continuously improve performance and ROI.Focused on what matters: differentiated positioning, actionable personas, optimized buyer journeys, and measurable commercial impact.

Education

• Massachusetts College of Liberal Arts

  BA, English

  1991 — 1995

Skills

• Management
• Competitive Analysis
• Strategy
• E-Commerce
• Product Marketing
• Market Research
• Newsletters
• Digital Marketing
• Corporate Communications
• Google Analytics
• Ppc
• Social Media Marketing
• B2b
• Direct Marketing
• Integrated Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Brochures
• Online Marketing
• B2b Marketing
• Sem
• Event Planning
• Salesforce.com
• Web Design
• Marketing
• Advertising
• Website Development
• Marketing Management
• Strategic Planning
• Sales
• Email Marketing
• Web Marketing
• Project Management
• Trade Shows
• Lead Generation
• Crm
• Demand Generation
• Corporate Branding
• Online Advertising