Sandra Baas

About Sandra Baas

I help Founders, CEOs and personal brands clarify their brand voice, messaging, and positioning so their expertise is understood, trusted, and chosen across cultures.My work focuses on brand voice strategy, messaging clarity, and founder positioning.Most clients don’t actually have a marketing problem.They have a translation problem.Their thinking evolved.Their identity evolved.But their messaging still speaks from an earlier version of the business.Through psychology driven storytelling and positioning, we realign what you do, how you say it, and how people perceive it so visibility turns into authority and interest turns into decisions.I mainly work with brands in luxury, wellness, hospitality, and lifestyle where the real experience is strong but the online presence feels muted, overly polished, or slightly disconnected.Many founders tell me“My content works, but it doesn’t feel like me anymore.”Nothing is broken.But perception shifts.Resonance weakens.Trust cools.Brands don’t grow because they are perfectly constructed.They grow because people feel the person behind them.That shaped the Presence First Method™.A psychology driven approach to brand voice, messaging, and storytelling that restores alignment between identity, message, and perception.No louder voice.No rebranding theatrics.Just clarity people can recognize and trust.Typical results• clearer positioning and offers• stronger authority in conversations and content• easier decisions from clients• consistent visibility without forcing contentIf your brand sounds right but feels flat, it is rarely a marketing issue.It is a positioning and messaging issue.Apply for the Messaging

Experience

1. Emotional Brand Storytelling & Presence Specialist

   Sandra Baas Studio

   Jan 2025 — Present

   I help soulful founders and lifestyle personal brands build emotional presence online through storytelling, voice reconnection, and my Presence-First Method™.Key outcomes for clients• A message that feels aligned and confident• Story-driven content that attracts high-value clients• A brand voice rooted in psychology, not trends• Calm, human-centered marketing that builds trust

Education

• Universidad de Malaga

  Bachelor of Arts in Spanish, Spanish

  1991 — 1993

• MEAO Voorne Putten

  AD in Marketing and Public Relations, Business administration

  1982 — 1986

• Miami Dade College

  Certificate, Digital Marketing Strategy

Skills

• French
• Estrategia De Mercadotecnia
• Business Development
• Mercadotecnia En Medios Sociales
• Social Networking
• Publicidad En Internet
• Fundraising
• Marketing Strategy
• Mercadotecnia
• International Relations
• Liderazgo En Empresas Sin Ánimo De Lucro
• Etiquette
• English
• Planificación Estratégica
• Marketing Communications
• Facebook
• Online Marketing
• Public Speaking
• Special Events Coordination
• Comunicaciones De Marketing
• Retail Sales
• Redes Sociales
• Estilistas
• Gestión De Eventos
• Process Management
• Hospitality Management
• Cruceros
• Social Media
• Microsoft Word
• Turismo
• Online Advertising
• Español
• German
• Zapatos
• Ventas Al Por Menor
• Organizaciones Sin Ánimo De Lucro
• Dutch
• Customer Retention
• Desfiles De Moda
• Customer Service