Sandra Wood
Commercialization | Product Marketing | Project and Product Management | B2B Go-To-Market
- Role
- Sr Director Product Marketing at Fis
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Sandra Wood
Driven and results-oriented B2B product marketing and commercialization professional with…
Experience
Sr Director Product Marketing
Sep 2021 — Present · Atlanta, GA, US
Championed collaboration and innovation within a product marketing and enablement team, mentoring individuals to drive high performance and achieve business goals.* Orchestrated cross-functional teams to devise and implement product commercialization strategies for SaaS products, embodying a forward-thinking approach, enhanced GTM methods, and accelerated sales launch readiness.* Oversaw five products\' successful GTM sales launch in 12 months, seamlessly coordinating initiatives spanning product, marketing, sales, and enablement.* Achieved $15 million in won/influenced opportunities, from four product sales campaigns utilizing a mix of marketing tactics.* Boosted customer growth by launching a year-long marketing campaign resulting in a 35% increase in subscribers and 5% expansion of net new contacts.
Education
Crummer Graduate School of Business at Rollins College
Master of Business Administration - MBA
Loughborough University
Bachelor of Science - BS
Skills
- Product Marketing
- Financial Analysis
- Debit Cards
- Business Strategy
- Requirements Analysis
- Marketing Communications
- Payments
- Business Requirements
- Payment Systems
- Business Analysis
- Strategy
- Cross-Functional Team Leadership
- Project Portfolio Management
- Project Management
- Product Management
- Sdlc
- Credit Cards
- Transaction Processing
- Vendor Management
- Management
- Leadership
- Marketing
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