Sandra Vartanian
Product Development Consultant and Product Designer
- Role
- Owner Product Development Consultant at Lelo Designs, Llc
- Location
- Montrose, CA, US
- LinkedIn followers
- 500 followers
About Sandra Vartanian
Sandra is a product development professional with expertise in consumer products. She specializes in developing consumer products and managing the concept and development processes. Her experience includes working as a consultant for PE firms building product development teams and replacing individuals temporarily until new talent is required. She has designed and art directed various award-winning products for the juvenile, children, and pet industries. She specializes in designing, plush toys, infant carriers, gear, soft goods, and pet products. Sandra was granted several patents in the infant carrier industry and for other juvenile products she has invented. She has product placements in stores such as Target, Walmart, Buy Buy Baby, Petsmart and Petco, as well as boutiques and specialty markets. Sandra\'s clients have included Infantino, Lillebaby, Baby K\'tan, Diono, Lambs and Ivy, Happiest Baby (snoo) Cocalo, Bananafish, Living Textiles, Arm\'s Reach, Baby Boom, Skip Hop, Outward Hound and many more. See her work at \"I Design and develop innovative products based on target markets and trend research and sometimes just because they are cool.\" Additional skills include, textile surface print design, repeats, logo design, branding, market research, trend research, project management & consulting. Specialties: Soft structured carrier design for infant and toddlers, baby wrap and sling design, baby bedding design, dog toy design, rugs, textile surface design, infant gear design - car seats and strollers, toy design, technical specs and communication with overseas factories.
Experience
Owner Product Development Consultant
Jan 2008 — Present · Los Angeles, CA, US
Product Development consultant for soft goods and consumer products, with over 20+ years experience in Juvenile and Pet categories. • Designs and art directs the development of consumer goods & packaging for national brands. • Designs private label infant & pet products, plush & soft goods for Costco, Buy Buy & Target etc.• Inventor of 4 separate infant carriers in the market for Baby K’tan and Lillebaby. • Designed the line which launched Aden and Anais into Target stores - 10 years on shelf. • Designed dog toys for Outward Hound and helped re-brand the entire company and lines.• Travel to China to negotiate cost and oversee the sample making process for major brands. • Clients include: Infantino, Boppy, Outward Hound, Lambs and Ivy and Lillebaby.
Education
ArtCenter College of Design
Illustration
ArtCenter College of Design
Product Design
FIDM
Product Development and Design
1998 — 2000
ArtCenter College of Design
Non-Degree continued education, Classes in Illustration and Product Design
2014
FIDM
Associate of Arts, Product Development
Founder Institute
Startup Brand Builder Incubator
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