Sandra Patterer

About Sandra Patterer

Senior B2B demand and growth marketing leader with deep experience turning GTM strategy into predictable, scalable pipeline and revenue. Across enterprise technology organizations, I\'ve partnered closely with sales and executive leadership to design and execute full-funnel demand generation, customer marketing, and digital marketing programs that drive measurable business outcomes. My focus is on building repeatable growth engines and aligning teams around clear priorities, shared metrics and disciplined operating. models. What I bring- Demand generation and ABM strategies directly tied to pipeline and revenue impact- Strong sales alignment and closed-loop measurement to improve conversion- Experience scaling teams, programs, and processes- A pragmatic, outcomes-driven leadership style that balances strategy with execution

Experience

1. Director, Client Marketing

   Rimini Street

   Feb 2026 — Present · Philadelphia, PA, US

   Lead global client marketing as a strategic growth engine, aligning campaigns, lifecycle programs, and sales plays to drive revenue, advocacy, and long‑term customer value- Serve as the connective tissue between Marketing and Sales, bringing the voice of the client into campaign strategy, segmentation, and execution to ensure relevance and measurable outcomes- Empower revenue teams with scalable sales enablement, translating client insights into sales plays, messaging frameworks, and proof points that moved deals forward faster.

Education

• Villanova University

  M.B.A

• Villanova University

  B.S.B.A