Sandra Palacios-Serrato
8 Years of Project Management | PMP (Google Project Management Certificate) | CAPM | Product Management | Scrum | Workfront | Monday.com | JIRA | Brand Management | Multi-Channel Marketing |International Marketing
- Role
- Product Manager (Bluecross Blueshield Insurance Paid Media, Web, and App Development) at Elevance Health
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Sandra Palacios-Serrato
Project Manager with 8 years of full lifecycle delivery across web, mobile, and multi‑channel campaigns. Ability to lead cross‑functional programs, define requirements, build detailed project plans, manage budgets, and deliver high‑impact solutions. Adept of Agile, Waterfall, and Hybrid, team collaboration, optimizing processes, and driving improvement. Jira, Monday.com, Workfront, Salesforce, Asana, SharePoint, Confluence, ServiceNow, MS Projects, Smartsheet, HTML, Adobe Experience Manager, Basecamp, Workamajig, Adobe CRM, WordPress, Google AdWords, Hootsuite, Workday, Concur, HubSpot, Oracle, SAP, Sprinklr, Dayforce, ClickUp, Trade desk, Slack, iMovie, Google Ads, and Meta ads. • Agile/Waterfall /Scrum /Hybrid Delivery | Scrum ceremonies | Sprint | Standups | Google & UTM tagging • Digital Experience Optimization | Lead generation | Risk Mitigation | Backlog Management | eCommerce Platforms • Web & Application Development | Print | SEO| Email | Social | Display| Paid media | SMS| Webinars | TV | Direct Mail
Experience
Product Manager (Bluecross Blueshield Insurance Paid Media, Web, and App Development)
Sep 2024 — Present · US
Directed end to end delivery, defined scope, timelines, and resource plans.• Launched mobile app for 1.5M+ users, Agile ceremonies, risk mitigation, ensured on time, and on budget.• Executed QA reviews, lead generation, reporting, cross team workflows used Jira, Salesforce, & Workfront.• Managed $1M budgets, campaigns for web, mobile, email, SMS, social media, print, videos, and paid media.• Led engineering, operations, and marketing teams, resolved blockers, scrum meetings, and gathered requirements.
Education
University of Central Florida
Bachelor of Science, Marketing
American InterContinental University
MBA, Marketing
Valencia College
Associate of Arts, Business Administration
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