Sandra Soriano
Director of Business Development | Building High-Performance BDR Teams | Revenue Strategy | Healthcare & Health Tech
- Role
- Director of Business Development at Impruvon
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Sandra Soriano
Director of Business Development | Building High-Performance BDR Teams | Revenue Strategy | Healthcare & Health TechBusiness Development leader with a proven track record of driving revenue growth across healthcare, legal, and sports-recruiting organizations. I specialize in identifying and developing new opportunities, leading deep discovery, and building strategic partnerships that convert into long-term, revenue-generating relationships.With 20+ years of experience, I bring a strong ability to improve processes, uncover inefficiencies, and create scalable go-to-market strategies that support sustained growth. I’m experienced in collaborating cross-functionally with Sales and Marketing, contributing throughout the sales cycle, and supporting deal progression when needed.I’m also passionate about building and leading high-performing, diverse teams, with a focus on mentorship, structure, and execution. My approach is relationship-driven, data-informed, and centered on creating real business impact.
Experience
Director of Business Development
May 2021 — Present · Fort Lauderdale, FL, US
Lead national business development and go-to-market efforts for Impruvon Health, a healthcare SaaS company delivering an innovative eMAR platform. Drive pipeline creation, ARR growth, and revenue expansion across healthcare and IDD markets through strategic outbound and inbound outreach.Independently set 200+ qualified meetings in the past year and generated over $1M in sales pipeline for the AE team. Conduct executive-level discovery with clinical, operational, IT, and financial stakeholders to identify high-value opportunities and support deals through the sales cycle.Provide BDR leadership and process development while partnering closely with Sales and Marketing to improve conversion and accelerate revenue growth. Represent Impruvon Health at national conferences and industry events to expand market presence and adoption.
Education
Old Dominion University
BA, Speech Communication Mass Media
1989 — 1993
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